Farini is a luxury bakery in Venice and Milan, this project was a redesign of an existing brand identity. The logotype has not been edited because I thought it worked well, and it didn’t need to be changed. The identity concept was designed thinking about the Futurist movement and the two colors, yellow and black, were chosen to have a significant visual effect on the client. The brand identity was designed following the architectural project done by the famous architect John Pawson with the idea that architecture and graphic can go together.
Colors: Pantone, Black
Images © John Pawson